TV Beer Advertising and Adolescent Males: Effects of Sports Content and Sports Programming on Responses to the Ads Among Adolescent Anglo Males

Authors

M. D. Slater
D. Rouner
F. Beauvais
K. Murphy
J. Van Leuven
Melanie M. Domenech-Rodriguez, Utah State UniversityFollow

Document Type

Presentation

Journal/Book Title/Conference

TV Beer Advertising and Adolescent Males: Effects of Sports Content and Sports Programming on Responses to the Ads Among Adolescent Anglo Males

Publication Date

1995

Comments

Presentation at the Annual Conference of the Research Society on Alcoholism, Steamboat Springs, CO

Recommended Citation

Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van Leuven, J. & Domenech Rodríguez, M.M. (1995, June). TV beer advertising and adolescent males: Effects of sports content and sports programming on responses to the ads among adolescent Anglo males. Paper presented at the annual conference of the Research Society on Alcoholism, Steamboat Springs, CO.