Predictors of Adolescent Responses to Televised Beer Advertisements: Another Link in the Casual Chain

Authors

M. D. Slater
K. Murphy
D. Rouner
F. Beauvais
J. Van Leuven
Melanie M. Domenech-Rodriguez, Utah State UniversityFollow

Document Type

Presentation

Journal/Book Title/Conference

Predictors of Adolescent Responses to Televised Beer Advertisements: Another Link in the Casual Chain

Publication Date

1994

Comments

Presentation at the Annual Conference of the Research Society on Alcoholism, Maui Hawaii

Recommended Citation

Slater, M.D., Murphy, K., Rouner, D., Beauvais, F., Van Leuven, J., & Domenech Rodríguez, M.M. (1994, June). Predictors of adolescent responses to televised beer advertisements: Another link in the causal chain. Paper presented at the annual conference of the Research Society on Alcoholism, Maui, Hawaii.