Examining Correlations Between Firm Market and Financial Orientation and Firm Corporate Social Responsibilities (CSR) Engagement

Presenter Information

Ashton Kirkham, Utah State UniversityFollow

Class

Article

College

Jon M. Huntsman School of Business

Department

Management Department

Faculty Mentor

Jared Hansen

Presentation Type

Poster Presentation

Abstract

A large stream of research has been published that focuses on corporate social responsibilities (CSR) of businesses. Another stream of research exists that focuses on the concept of 'market orientation' in businesses and the performance benefits of strengthening the level of market orientation. What is missing is cross-discipline research that examines if more market-oriented businesses engage more (or less) in CSR activities versus companies that are less market oriented. In this research project we use data from key informants at publicly traded companies to measure the level of market orientation. We then pair that with data from KLD database on CSR ratings to be able to examine the correlations between market orientation and CSR engagement across companies and industries. We present findings and implications for business practice and society. Presentation Time: Wednesday, 3-4 p.m. Zoom link: https://usu-edu.zoom.us/j/82620839263?pwd=ei9iSlJHSkpGam96anBDeXozeGZidz09

Location

Logan, UT

Start Date

4-11-2021 12:00 AM