Class
Article
College
College of Humanities and Social Sciences
Department
English Department
Faculty Mentor
Kenna Kesler
Presentation Type
Oral Presentation
Abstract
Controversy surrounding wild horse populations and public lands use has directly affected 177 herd management areas over 26.9 million acres across 10 western states, and grasped the attention of thousands across the nation. As a topic that impacts agriculture, public land use policy, and sparks public conversation, there is a need to understand how wild horse management is being communicated and perceived. The purpose of this study was to better understand public sentiment and current conversations on Facebook regarding wild horse management practices, including fertility control, roundups, and adoption. This was done by conducting a quantitative content analysis and social media monitoring of the Facebook posts of four highly-followed organizations communicating about wild horse issues.
Location
Logan, UT
Start Date
4-8-2022 12:00 AM
Included in
A Content and Sentiment Analysis of Facebook Posts Regarding Wild Horse Management
Logan, UT
Controversy surrounding wild horse populations and public lands use has directly affected 177 herd management areas over 26.9 million acres across 10 western states, and grasped the attention of thousands across the nation. As a topic that impacts agriculture, public land use policy, and sparks public conversation, there is a need to understand how wild horse management is being communicated and perceived. The purpose of this study was to better understand public sentiment and current conversations on Facebook regarding wild horse management practices, including fertility control, roundups, and adoption. This was done by conducting a quantitative content analysis and social media monitoring of the Facebook posts of four highly-followed organizations communicating about wild horse issues.