Marketing Local Foods to Gourmet Restaurants: A Multi-Method Assessment

Document Type

Article

Journal/Book Title/Conference

Journal of Extension [online]

Volume

46

Issue

6

Publication Date

2008

Abstract

The study reported here examines the gourmet restaurant market for local agricultural products in Nevada. A multi-method assessment was implemented to collect data for the study. Study results indicate that both local producers and gourmet chefs lack appropriate information concerning production possibilities and gourmet chefs' needs and preferences. Chefs indicated preferences for high-quality products and viewed quality and freshness as positive aspects of purchasing locally. Chefs desired small quantities of unique and specialty products. The impacts of the study have been positive, in that gourmet restaurant purchases of local products expanded in both the Reno and Las Vegas markets.

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