Mapping Market Areas Using Nonparametric Smoothing
Document Type
Article
Journal/Book Title/Conference
Geographical Analysis
Volume
29
Publication Date
1997
First Page
214
Last Page
231
Abstract
A new method is proposed to map firms' principal market areas using shipment data. The new method is a general one which could prove just as useful in mapping the incidence of disease as in mapping market areas. This method is applied to agricultural data for feeder cattle sales at a video cattle auction. Transportation costs appear to be the main determinant of market area boundaries, but there are many cases where transportation costs alone cannot explain the market areas found. The size and shape of market areas for feeder cattle buyers are large, irregularly shaped, and extensively overlapping.
Recommended Citation
Brorsen, Wade, DeeVon Bailey, and Michael R. Thomsen. Mapping Market Areas Using Nonparametric Smoothing. Geographical Analysis 29(July 1997):214-31.