The Effect of Experience and Quantity-Based Pricing on the Valuation of a Curbside Recycling Program
Document Type
Article
Journal/Book Title/Conference
Ecological Economics
Volume
64
Issue
2
Publication Date
2007
First Page
433
Last Page
443
Abstract
Quantity-based pricing for garbage collection services and recycling programs are becoming increasingly popular methods of meeting municipal solid waste diversion objectives. This article investigates household willingness to pay (WTP) for a pilot curbside recycling program (CRP) in the presence of a quantity-based pricing scheme for garbage collection services, which allows a household to alter their garbage container size at a reduced price. Unlike previous studies that have modeled the simultaneity of these household decisions as a two-step process, we jointly estimate the household's intentions using a full-information maximum-likelihood (FIML) approach. Our results show a strong positive correlation between a household's WTP for a CRP and its stated intention to reduce its garbage container size when a CRP is offered. The positive correlation suggests that WTP will be higher for households which are more likely to reduce their garbage container size. Thus, in the presence of quantity-based pricing, a household's WTP for recycling more fully reflects the marginal social costs of garbage disposal.
Recommended Citation
Bohara, Alok K., Arthur J. Caplan, and Therese Grijalva. (2007) "The Effect of Experience and Quantity-Based Pricing on the Valuation of a Curbside Recycling Program." Ecological Economics, 64(2), 433-443.