An Empirical Analysis of the Efficiency of Four Alternative Marketing Methods for Slaughter Cattle
Document Type
Article
Journal/Book Title/Conference
Agribusiness An International Journal
Volume
9
Issue
5
Publication Date
1993
First Page
453
Last Page
463
Abstract
Four alternative marketing methods for slaughter cattle were analyzed and empirically examined for pricing efficiency. Profits per head were found to be significantly different under the various marketing methods. Greater price discrimination occurred as carcass information increased. Increased price discrimination led to greater dispersion of profit from one marketing method to another. Different marketing methods appeared to send different production signals to producers. The desires of the consumer for less fat and a high quality product did not appear to be reaching the producers in the form of profit incentives under the most widely used marketing method.
Recommended Citation
Feuz, D.M., S.W. Fausti and J.J. Wagner. 1993. "An Empirical Analysis of the Efficiency of Four Alternative Marketing Methods for Slaughter Cattle." Agribusiness An International Journal, vol 9(5):453-463.