Expanding Your Customer Base to Low-Income Populations: SNAP Basics & Marketing
Document Type
Presentation
Journal/Book Title/Conference
USU Urban and Small Farms Conference
Publisher
Utah State University
Location
West Valley City, UT
Publication Date
3-5-2020
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Abstract
Full representation of a community shopping at farmers markets, farm stands or belonging to a community supported agriculture (CSA) program entails reaching low-income community members. Farmers markets, farm stands, and CSA models that accept Supplemental Nutrition Assistance Program (SNAP) benefits and offer SNAP incentive programs, such as Double Up Food Bucks (DUFB), are emerging to help low-income individuals access local products. They also connect growers with new customers. This workshop will provide research-based information on 1. strengthening your marketing techniques, 2. benefits of accepting SNAP and incentives, like DUFB, and 3. how market managers, farm stands, and CSA growers might incorporate SNAP into their operations.
Recommended Citation
Regan Emmons, Kelsey Hall and Roslynn Brain McCann. "Expanding Your Customer Base to Low-Income Populations: SNAP Basics & Marketing", USU Urban and Small Farms Conference (2020).
