Document Type
Presentation
Journal/Book Title/Conference
Association for Communication Excellence
Publisher
Utah State University
Location
Salt Lake City, UT
Publication Date
6-23-2024
First Page
1
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Last Page
5
Abstract
Extrinsic qualities have become a priority because they affect the type of beef consumers purchase from grocery stores, farmers' markets, restaurants, and private vendors (Cheung et al., 2017; Gwin & Lev, 2011). Some consumers are concerned with the beef they eat, wanting to know about health benefits (Cheung et al., 2017; Gwin & Lev, 2011), the origin of their food (Grunert, 2005), animal welfare (FMI & FMRPE, 2018; Gillespie et al., 2016), concerns about how their beef is produced (Birt, 2017; Gillespie et al., 2016; Yang & Woods, 2016), environmental practices (FMI & FMRPE, 2018), etc. Increased premiums on grass-fed beef have also deterred shoppers from purchasing it (Cheung et al., 2017). This study advances the existing research by exploring the extrinsic quality cues for grass-fed beef across regions in the United States. If beef producers know what consumers value the most, considering that consumption needs change over time, they can react to the trends and communicate about their grass-fed beef products to consumers.
Recommended Citation
Elizabeth K. Crandall and Kelsey Hall. "Importance of Extrinsic Cues of Grass-Fed Beef by U.S. Consumers Across Regions", Association for Communication Excellence (2024).
