Location
Cheatham 212
Event Website
http://www.cpe.vt.edu/cuenr/index.html
Start Date
3-27-2010 4:30 PM
End Date
3-27-2010 5:00 PM
Description
Historic demand for Natural Resources‐based Continuing and Professional Education (CPE) in the Pacific Northwest originated largely within private industry and government agencies. Rapidly changing and evolving professions and fields of interest necessitate a strategic shift among service providers, including higher education, so that professionals remain competitive and informed on emerging research, technology, and markets. A regional strategic plan to grow continuing and professional education infrastructure and business was developed for the Oregon State University College of Forestry (COF). Key informant interviews were conducted around the country to develop a guiding tool that will assist the College of Forestry take a more strategic approach to marketing and communicating its role as a CPE leader with regional stakeholders, as well to grow its ability to garner quantifiable benefits from the outreach and research services COF provide to the greater forestry and natural resources community. Assessment results, including a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a series of Projected Outcomes, with supporting Recommendations and Next Steps will be presented. We will discuss how the recommendations might offer mechanisms that will allow COF, as well as other Universities around the country, plan with an eye on the future, overcome barriers, increase CPE output, generate revenue, market activities through multimedia advertising and publicity schemes, and increase visibility and recognition by industry, agencies, non‐governmental organization, policy makers, and the greater public for CPE services provided.
Included in
Envisioning the Future of Continuing and Professional Education in the Pacific Northwest
Cheatham 212
Historic demand for Natural Resources‐based Continuing and Professional Education (CPE) in the Pacific Northwest originated largely within private industry and government agencies. Rapidly changing and evolving professions and fields of interest necessitate a strategic shift among service providers, including higher education, so that professionals remain competitive and informed on emerging research, technology, and markets. A regional strategic plan to grow continuing and professional education infrastructure and business was developed for the Oregon State University College of Forestry (COF). Key informant interviews were conducted around the country to develop a guiding tool that will assist the College of Forestry take a more strategic approach to marketing and communicating its role as a CPE leader with regional stakeholders, as well to grow its ability to garner quantifiable benefits from the outreach and research services COF provide to the greater forestry and natural resources community. Assessment results, including a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a series of Projected Outcomes, with supporting Recommendations and Next Steps will be presented. We will discuss how the recommendations might offer mechanisms that will allow COF, as well as other Universities around the country, plan with an eye on the future, overcome barriers, increase CPE output, generate revenue, market activities through multimedia advertising and publicity schemes, and increase visibility and recognition by industry, agencies, non‐governmental organization, policy makers, and the greater public for CPE services provided.
https://digitalcommons.usu.edu/cuenr/Sessions/Cirricula/10
Comments
Citation: Strong, N.A., J.E. Johnson. 2010. Envisioning the future of continuing and professional education in the Pacific Northwest. UENR Biennial Conference, Session Curricula and Assessment, Paper Number 10. http://digitalcommons.usu.edu/cuenr/Sessions/Cirricula/10/