The Social Acceptability of Water Conservation in Springfield, Illinois

Document Type

Article

Journal/Book Title

Journal of the American Water Works Association

Publisher

American Water Works Association

Publication Date

8-1-1993

Volume

85

Issue

8

First Page

85

Last Page

89

Abstract

Water conservation initiatives are more likely to succeed if they are socially acceptable. A survey of 2,700 residential customers of Springfield (Illinois) City Water, Light and Power was conducted to assess the acceptability of 12 possible conservation measures and the relationship between demographic and attitudinal factors and overall acceptance of conservation. Lawn watering restriction, education, home water-saver kits, low-flush toilet rebates, and a low-flow fixtures ordinance for new construction were most acceptable. Overall acceptance of conservation is strongly related to attitude regarding importance of water conservation and is also related to age, income, and type of residence.

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