Information Use and Delivery Preferences Among Small-Acreage Owners in Areas of Rapid Exurban Population Growth

Document Type

Article

Journal/Book Title

Journal of Extension

Publication Date

2009

Volume

47

Issue

5

First Page

5FEA4

Abstract

Small-acreage landowners are a challenging audience for Extension because they can differ from traditional clientele in knowledge levels, management goals, and information use. To reach this growing audience, it is important to understand the information-use patterns and delivery preferences of this clientele. We surveyed small-acreage owners in four Utah locations chosen to represent a range of physical environments, exurban growth patterns, and land-use histories. While response patterns differed among regions, most respondents relied on social contacts for information more than on Extension. In contrast to previous studies, they showed a strong preference for Web-based information.

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Article 5FEA4

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