Benefit-Based Audience Segmentation: A Tool for Identifying Non-Industrial Private Forest (NIPF) Owner Education Needs

Authors

O. Salmon
Mark W. Brunson, Utah State UniversityFollow
Michael R. Kuhns, Utah State UniversityFollow

Document Type

Article

Publication Date

2006

Volume

104

Issue

8

First Page

419

Last Page

425

Recommended Citation

Salmon, O., M.W. Brunson and M. Kuhns. 2006. Benefit-based audience segmentation: A tool for identifying non-industrial private forest (NIPF) owner education needs. Journal of Forestry 104(8):419-425.