Date of Award:
5-1936
Document Type:
Thesis
Degree Name:
Master of Science (MS)
Department:
Sociology and Anthropology
Department name when degree awarded
Sociology
Committee Chair(s)
Joseph A. Geddes
Committee
Joseph A. Geddes
Abstract
Riding the crest of the torrent of verbal altruism which flooded in the New Deal came a malnurtured little fellow, the consumer - the same timid, mistreated, gullible little fellow with the battered derby hat whom cartoonists have so aptly pictured on the stool peering meekly over the counter at the big bruiser, the producer, who stood behind it. Put now he was to be such rejuvenated personage. The hair shirt in which one writer has so smartly dressed him was to be miraculously transformed into finest armor of an impregnable protective alloy which was to be composed of numerous ethical abstractions. Prominent among these was to be thorough education as to his enemies' methods of attack and manners of exploitation, which was to include instruction in the arts and practices of the skull-duggery of advertising, which is perhaps the most effective weapon of his adversary.
Checksum
1b2c242667bb1916945eefb815fdc6c5
Recommended Citation
Larson, J. Stanford, "A Study of the Work of the Cache County Consumers Council During 1934-1936" (1936). All Graduate Theses and Dissertations, Spring 1920 to Summer 2023. 1891.
https://digitalcommons.usu.edu/etd/1891
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