Date of Award:
5-1968
Document Type:
Thesis
Degree Name:
Master of Science (MS)
Department:
Environment and Society
Department name when degree awarded
Outdoor Recreation
Committee Chair(s)
John D. Hunt
Committee
John D. Hunt
Abstract
The characteristics of tourists visiting Utah that are pertinent to defining target markets for the direction of state promotion programs were studied and analyzed during the summer of 1966.
Five significant geographical-party composition target markets were identified as prospective tourist markets. These were California families, East-West North Central families, Western families, East-West North Central couples, and California couples.
Target markets of enroute tourist parties were also identified for instate promotional efforts. The markets identified were divided on their relative degree of vacation planning and willingness to deviate from a planned route to visit additional attractions.
Significant differences among parties found in different regions of the State were identified. Some of the differential variables studied were education, income, occupation, and tourist party vacation area suggesters and decision makers.
Checksum
12566802a2e5e935ea6d8ca62a763612
Recommended Citation
Brown, Perry J., "Target Markets for Directing Utah Summer Tourism Promotion and Information" (1968). All Graduate Theses and Dissertations, Spring 1920 to Summer 2023. 2956.
https://digitalcommons.usu.edu/etd/2956
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