Date of Award:
5-2007
Document Type:
Dissertation
Degree Name:
Doctor of Philosophy (PhD)
Department:
Psychology
Committee Chair(s)
Stephen Lehman
Committee
Stephen Lehman
Committee
Dr. Bitblado
Committee
Dr. Fargo
Committee
Dr. Gee
Committee
Dr. Monhardt
Abstract
The present study used an experimental design to investigate the efficacy of using short (12 words or less), prominently placed supplemental labels to increase the effectiveness of select extant labels in museum exhibits. The experimenter-developed supplemental labels were designed to leverage exogenous/bottom-up and endogenous/top-down sources of influence on selective attention. Measures of patron behavior, knowledge retention, and attitude found no significant differences between group means under control and treatment conditions. These outcomes were surprising and inconsistent with findings from similar research conducted by Hirschi and Screven. The supplemental labels in the present study might have failed to capture attention because they were not sufficiently visually stimulating, they did not sufficiently tap internal motivations, or perhaps patrons experienced innattentional blindness in regards to them.
Checksum
528110aeb1788bc2a86d530ef38bcacd
Recommended Citation
Eliason, Clint B., "Evaluating the Effectiveness of Supplemental Labels in Museum Exhibits" (2007). All Graduate Theses and Dissertations, Spring 1920 to Summer 2023. 6124.
https://digitalcommons.usu.edu/etd/6124
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