Date of Award:

12-2024

Document Type:

Thesis

Degree Name:

Master of Science (MS)

Department:

Applied Economics

Committee Chair(s)

Kynda Curtis

Committee

Kynda Curtis

Committee

Sherzod Akhundjanov

Committee

Man-Keun Kim

Abstract

COVID-19 harmed the resilience of the United States tourism industry, undermining its economic stability. Specifically, the drink tourism sector was negatively affected by the pandemic due to its heavy reliance on consumer demand. Enhancing the ability to withstand, recover, and adapt to changing conditions is fundamental to promoting financial development and economic growth. This study aims to explore the determinants of resilience within this industry, focusing on wineries, breweries, and distilleries in the western United States during 2020 and 2021. Through a survey-based analysis, we identified what factors impacted their resilience and how these influenced the drink tourism domain, thereby suggesting best practices to follow during economic shocks. Our findings underscore the significant role the pandemic’s challenges, government programs, assets’ diversifications, market maturity, and avoiding sectorial collaborations, play in shaping companies' ability to withstand and recover from crises, offering valuable insights for industry stakeholders and contributing to the broader discussion on crisis management and economic resilience. The findings highlight the importance of early intervention, sector-specific financial support in future crises, and public health measures that balance safety with economic resilience, especially for vulnerable industries.

Download

Included in

Economics Commons

Share

COinS

Copyright for this work is retained by the student. If you have any questions regarding the inclusion of this work in the Digital Commons, please email us at .