Utah State University Extension
This fact sheet provides an overview of the socio-demographics, attitudes, and preferences of organic wheat consumers in the Western U.S. It discusses information on what food attributes these consumers value most along with their lifestyle and shopping habits.
Curtis, Kynda R.; Drugova, Tatiana; and Thomason, Haylea, "Who Are Organic Wheat Consumers?" (2018). All Current Publications. Paper 1939.