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Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

7-1-2021

First Page

1

Last Page

6

Abstract

This fact sheet summarizes the findings of a survey conducted with wheat buyers (millers and distributors) to assess their organic wheat quality and sourcing needs. We examine the importance of various quality measures in miller and distributor decisions to purchase organic wheat and their perceptions of organic and conventional wheat quality. We also discuss the issues wheat buyers face when purchasing organic wheat and what prevents them from buying organic wheat if not already doing so. Given the significant contribution of the Intermountain West’s production to domestic organic wheat supply, growers and breeders must understand the needs of organic wheat millers and distributors in order to access market price premiums.

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