Understanding Cut Flower Consumers

Authors

Makaylie Langford
Kynda R. Curtis, Utah State UniversityFollow
Melanie Stock, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

12-18-2023

First Page

1

Last Page

5

Abstract

This fact sheet provides information on cut flower consumers, such as floral preferences and consumer demographics and psychographics. It discusses possible ways to enhance perceived value and interest in cut flowers.

Recommended Citation

Langford, M., Curtis, K., & Stock, M. (2023). Understanding cut flower consumers [Fact sheet]. Utah State University Extension.