Intermountain West Wholesale Cut Flower Buyer Market Analysis

Authors

Kynda R. Curtis, Utah State UniversityFollow
Makaylie Langford
Melanie Stock, Utah State UniversityFollow
Katherine Wagner, Utah State UniversityFollow
Cheyenne Reid, Utah State UniversityFollow
Victoria XiongFollow
Cody Zesiger, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

8-12-2024

First Page

1

Last Page

7

Abstract

This fact sheet discusses the results of a study conducted in early 2024 with wholesale flower buyers operating in the Intermountain West. The study was intended to provide local cut flower growers with pertinent information on wholesale buyer preferences for sourcing flowers from the Intermountain West, including pricing, quantity, variety, and delivery preferences. The study also included wholesaler business details and current supplier challenges to assist growers in identifying market gaps and needs.

Recommended Citation

Curtis, K., Langford, M., Stock, M., Wagner, K., Reid, C., Xiong, V., & Zesiger, C. (2024). Intermountain West wholesale cut flower buyer market assessment [Fact sheet]. Utah State University Extension.