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The Characteristics of Effective Social Media Influencers on the Instagram Platform: A Review and Synthesis of the Literature
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Publication Date
12-2018
Keywords
marketing, strategy, social media, successful
Disciplines
Marketing
Recommended Citation
Sonderegger, Katelyn, "The Characteristics of Effective Social Media Influencers on the Instagram Platform: A Review and Synthesis of the Literature" (2018). Fall Student Research Symposium 2018. 20.
https://digitalcommons.usu.edu/fsrs2018/20
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