The Characteristics of Effective Social Media Influencers on the Instagram Platform: A Review and Synthesis of the Literature

Authors

Katelyn Sonderegger, Utah State University

Files

Publication Date

12-2018

Keywords

marketing, strategy, social media, successful

Disciplines

Marketing

Recommended Citation

Sonderegger, Katelyn, "The Characteristics of Effective Social Media Influencers on the Instagram Platform: A Review and Synthesis of the Literature" (2018). Fall Student Research Symposium 2018. 20.
https://digitalcommons.usu.edu/fsrs2018/20