The Use of Hashtags in the Cosmetic Industry: Are Brands Conforming to Recommended Guidelines?

Authors

McKenna Koster, Utah State University
Megan Mills, Utah State University
Kelsey Anderson, Utah State University

Files

Publication Date

12-2018

Keywords

marketing, strategy, influence, social media

Disciplines

Marketing

Recommended Citation

Koster, McKenna; Mills, Megan; and Anderson, Kelsey, "The Use of Hashtags in the Cosmetic Industry: Are Brands Conforming to Recommended Guidelines?" (2018). Fall Student Research Symposium 2018. 23.
https://digitalcommons.usu.edu/fsrs2018/23