Date of Award
5-1968
Degree Type
Report
Degree Name
Master of Science (MS)
Department
Mathematics and Statistics
Committee Chair(s)
Roondo A. Christensen
Committee
Roondo A. Christensen
Committee
Donald V. Sission
Committee
Rex L. Hurst
Abstract
The American public, with a per capita disposable income currently at an all time high, has become a source of vital concern to dairy market researchers. The unique socio-economic structure of the present generation causes the dairy industry to be concerned with how the consumer view its products. Effective education and advertising programs must be developed to attract the taste and meet the demands of the consumer.
Two factors which greatly influence market research and advertising programs are the attitude of the consumer toward a given product and the relationship of attitude to the degree of actual milk consumption. To avoid unnecessary waste and decreased profits resulting from production in excess of consumer demands, a method of measuring consumer preference and consumption could conceivably affect the dairy producer, processor, and marketer.
Recommended Citation
Fisher, James Reed, "Computer Analysis of Consumer Attitude and Consumption Data for Fluid Milk Products" (1968). All Graduate Plan B and other Reports, Spring 1920 to Spring 2023. 1119.
https://digitalcommons.usu.edu/gradreports/1119
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