Date of Award

5-1971

Degree Type

Report

Degree Name

Master of Business Administration (MBA)

Department

Management

Committee Chair(s)

Lawrence G. Taylor

Committee

Lawrence G. Taylor

Abstract

Higher education was hardly over a period of tremendous expansion strain following World War II When it was faced with even more critical pressure caused by an exploding population, a larger percentage of people requiring a college education, and increased demands for services and research on the part of governments and business.

It is small wonder then that funding of higher education has multiplied in scope far beyond the modest appropriations of state legislatures and equally modest philanthropic support of pre-war years. The efforts to advance the understanding and support of educational programs have created whole new administrative departments in many institutions and expanded greatly the roles of the relatively few people involved in the activity prior to World War II. Public relations in colleges established itself as a management concept and alumni fund raising efforts broadened into total institutional development pro grams. However, in-depth analysis of the operation of such programs and the establishment of evaluative criteria were generally of secondary importance to getting the job done.

A dollar pinch is developing for higher education. The 1970's will bring larger studentbodies, greater demand for services and research, and continued rapidly rising costs. Competition for the education dollar will become acute. Budgets will be squeezed and all aspects of higher education will have to become more effective and efficient. The challenge to programs and personnel devoted to the furtherance of understanding and financial support will be equally as great, Interpretation of the educational program will be increasingly difficult as institutions grow more complex and the public more sophisticated. Added demands are being placed on the tax dollar and education will find other agencies competing strongly for funds in the state houses and on Capitol Hill. Private wealth is still abundant, but greater breakthroughs in philanthropic motivation will have to be made if education is to obtain the required financing, Combined with the pressures just mentioned is the ever-present reality of rising costs. Just to stay even in the future the management of educational fund raising and public relations programs will have to be improved greatly in both efficiency and effectiveness (13).

After World War II Utah State University found its position similar to many other universities needing funds. To establish a position in the field USU entered organized fund raising by establishing the development fund in 1958. Prior to that time only research funds from governmental and private sources had been sought. As needs have generated more interest in private fund raising at Utah State, steps have been taken to expand the fund raising activities.

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