Date of Award
5-1969
Degree Type
Report
Degree Name
Master of Business Administration (MBA)
Department
Management
Committee
Not specified
Abstract
In the first chapter of the Book of Esther, we are told of an exhibition created by King Ahasuerus. In the third year of his reign he staged a huge fair to display "the riches of his glorious Kingdom and the honor of his excellent Majesty." This event was a forerunner of today's world fair. It lasted "many days, even an hundred and fourscore days." Interestingly enough, that span equals exactly a current world's fair season.
Prophet Ezekiel in the ancient city of Tyre makes mention of its markets where wares were displayed--silver, iron, tin, horses, mules, precious stones, gold and fine linens. Traders came from all over the Biblical world to examine the products on display and buy the wares.
Recommended Citation
Fjeldsted, Russell F., "The Trade Show: A Living Marketing Phenomenon" (1969). All Graduate Plan B and other Reports, Spring 1920 to Spring 2023. 644.
https://digitalcommons.usu.edu/gradreports/644
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