Date of Award
Master of Business Administration (MBA)
In the first chapter of the Book of Esther, we are told of an exhibition created by King Ahasuerus. In the third year of his reign he staged a huge fair to display "the riches of his glorious Kingdom and the honor of his excellent Majesty." This event was a forerunner of today's world fair. It lasted "many days, even an hundred and fourscore days." Interestingly enough, that span equals exactly a current world's fair season.
Prophet Ezekiel in the ancient city of Tyre makes mention of its markets where wares were displayed--silver, iron, tin, horses, mules, precious stones, gold and fine linens. Traders came from all over the Biblical world to examine the products on display and buy the wares.
Fjeldsted, Russell F., "The Trade Show: A Living Marketing Phenomenon" (1969). All Graduate Plan B and other Reports. 644.
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