Document Type

Article

Journal/Book Title/Conference

Journal of Contemporary Athletics

Volume

15

Issue

1

Publisher

Nova Science Publishers, Inc.

Publication Date

1-1-2021

First Page

1

Last Page

16

Abstract

The purpose of this study was to examine the relationship between organizational effectiveness measures and donor contributions for National Collegiate Athletic Association Division I athletic departments. For this study, donor contributions were used as a proxy for donors’ perception of organizational effectiveness for these athletic departments. Using a combination of the goals attainment model (Price, 1972) and the strategic constituencies model (Connolly, Conlon, & Deutsch, 1980) the effectiveness measures used were athletic performance, student athlete welfare, and student athlete academic success. The whole of Division I, as well as the three subdivisions, were examined for the five-year period from 2013 to 2017. The results of hierarchical multiple linear regressions suggested that a significant proportion of the variance in donor contributions was predicted by a combination of athletic performance, student athlete welfare, and student athlete academic success. This was true for all of Division I, but varied by subdivision. Approximately 60% of variance was predicted by the combination of effectiveness measures for the Football Bowl Subdivision, 12% for the Football Championship Subdivision (FCS), and 20% for Division I without football. Student athlete academic success proved to only be a significant predictor on its own for the FCS.

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