Marketing Professors Adjust Message, Kick-Start New Industry

Authors

USU Jon M. Huntsman School of Business

Files

Description

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.

Publisher

Utah State University

Publication Date

3-12-2013

Keywords

Marketing, Professor, Message, Industry

Disciplines

Business

Recommended Citation

USU Jon M. Huntsman School of Business, "Marketing Professors Adjust Message, Kick-Start New Industry" (2013). Jon M. Huntsman School of Business News Collection. 132.
https://digitalcommons.usu.edu/huntsman_news/132