Marketing Experts: Important Tips on Avoiding “Green Marketing Myopia”

Authors

USU Jon M. Huntsman School of Business
Lowell F., Scaling Green

Files

Description

Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold.

Publisher

Utah State University

Publication Date

1-31-2013

Keywords

marketing, experts, avoidance, myopia

Disciplines

Business

Recommended Citation

USU Jon M. Huntsman School of Business and F., Lowell, "Marketing Experts: Important Tips on Avoiding “Green Marketing Myopia”" (2013). Jon M. Huntsman School of Business News Collection. 147.
https://digitalcommons.usu.edu/huntsman_news/147