Business Analytics within Management Information Systems

Authors

USU Jon M. Huntsman School of Business

Files

Description

A good example of cutting-edge analytics at the Huntsman School comes from the MIS department, where students Sterling Morris and Josh Light worked together with a team to create the entrepreneurial prizewinning Politicit.com website mentioned on page 7 in this magazine; it tracks keywords about politicians across the web through social media and key “influencers” to predict how public opinion is trending, even before polls have detected a change. Each candidate’s “IT” score is based on a neural network model that measures the buzz around that candidate.

Publisher

Utah State University

Publication Date

3-6-2012

Keywords

business analytics, Management Information Systems, MIS, USU

Disciplines

Business

Recommended Citation

USU Jon M. Huntsman School of Business, "Business Analytics within Management Information Systems" (2012). Jon M. Huntsman School of Business News Collection. 196.
https://digitalcommons.usu.edu/huntsman_news/196