Jon M. Huntsman School of Business News Collection

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Description

A good example of cutting-edge analytics at the Huntsman School comes from the MIS department, where students Sterling Morris and Josh Light worked together with a team to create the entrepreneurial prizewinning Politicit.com website mentioned on page 7 in this magazine; it tracks keywords about politicians across the web through social media and key “influencers” to predict how public opinion is trending, even before polls have detected a change. Each candidate’s “IT” score is based on a neural network model that measures the buzz around that candidate.

Publisher

Utah State University

Publication Date

3-6-2012

Keywords

business analytics, Management Information Systems, MIS, USU

Disciplines

Business

Business Analytics within Management Information Systems

Included in

Business Commons

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