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A good example of cutting-edge analytics at the Huntsman School comes from the MIS department, where students Sterling Morris and Josh Light worked together with a team to create the entrepreneurial prizewinning Politicit.com website mentioned on page 7 in this magazine; it tracks keywords about politicians across the web through social media and key “influencers” to predict how public opinion is trending, even before polls have detected a change. Each candidate’s “IT” score is based on a neural network model that measures the buzz around that candidate.
Utah State University
business analytics, Management Information Systems, MIS, USU
USU Jon M. Huntsman School of Business, "Business Analytics within Management Information Systems" (2012). Jon M. Huntsman School of Business News Collection. 196.