Entrepreneurs Choose Persistence Over Adventure

Authors

USU Jon M. Huntsman School of Business

Files

Description

When considering potential new opportunities, entrepreneurs typically contemplate the possible financial and non-financial benefits that may be generated and the probability of successfully starting the business. Unsurprisingly, if the new opportunity is perceived to be able to generate a lot of benefits, the entrepreneur will be more likely to pursue the opportunity. Similarly, the higher the perceived probability of success, the greater the motivation to start the business. Entrepreneurship research has shown that these two factors also have a multiplicative effect on motivation in that the attractiveness of the opportunity increases even more dramatically when both value and probability are high.

Publisher

Utah State University

Publication Date

6-28-2016

Keywords

Entrepreneur, Persistence, Daniel Holland

Disciplines

Business

Recommended Citation

USU Jon M. Huntsman School of Business, "Entrepreneurs Choose Persistence Over Adventure" (2016). Jon M. Huntsman School of Business News Collection. 286.
https://digitalcommons.usu.edu/huntsman_news/286