Pick a flick: Moviegoers’ use and trust of advertising and uncontrolled sources

Authors

Kim Hixson, Utah State UniversityFollow

Document Type

Contribution to Book

Journal/Book Title/Conference

Business Research Yearbook

Publisher

The International Academy of Business Disciplines

Publication Date

1-1-2006

First Page

70

Last Page

75

Recommended Citation

Hixson, T.K. (2006). Pick a flick: Moviegoers’ use and trust of advertising and uncontrolled sources. Business Research Yearbook, 13, 70-75.