Missing the MARC: Utilization of MARC Fields in the Search Process

Liz Woolcott, Utah State University
Andrea Payant, Utah State University
Becky Skeen, Utah State University
Paul Daybell, Utah State University

Abstract

Utah State University Cataloging and Metadata Services (CMS) unit analyzed MARC record discoverability within the libraries’ discovery layer, Encore, using web analytics, a web-scrapping tool, and a relational database to examine MARC records listed in users’ search results. MARC records were identified, isolated, and coded to pinpoint where search terms appeared, determine whether they were present in full or in part, and ascertain prominent fields not present in records. Analysis of results showed that notes and summaries were important for record retrieval and that users interacted with authorized name fields more frequently than authorized subject fields.