Document Type

Article

Journal/Book Title/Conference

Asian Music

Volume

54

Issue

1

Publisher

University of Texas Press * Journals Division

Publication Date

1-11-2023

Journal Article Version

Version of Record

First Page

60

Last Page

91

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Abstract

This article highlights several performance personas—including novelty and Islamic piety—at work in the career of Fauziah Gambus, a female gambus player in a highly androcentric musical scene. I argue that gendered assumptions and stereotypes have not restricted her but have instead enabled her to gain more popular success and notoriety than many of her Malaysian male counterparts. In unpacking her career, I examine how Fauziah synthesizes a variety of self- promotion strategies to achieve success beyond traditional gambus music channels.

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