Conformity and Group Influence as Persuasion: On Not Taking Persuasion for Granted

Authors

John S. Seiter, Utah State UniversityFollow
R. H. Gass

Document Type

Conference Paper

Journal/Book Title/Conference

Annual meeting of the Northwestern Communication Association

Publisher

NorthWest Communication Association

Publication Date

4-1-1998

Recommended Citation

Seiter, J. S., & Gass, R. H. (1998, April). Conformity and Group Influence as Persuasion: On NotTaking Persuasion for Granted. Paper presented at the annual meeting of the Northwestern Communication Association, Coeur d'Alene, Idaho.