On Defining Persuasion: A Contemporary Approach

Authors

R. H. Gass
John S. Seiter, Utah State UniversityFollow

Document Type

Conference Paper

Journal/Book Title/Conference

Communication Theory and Research Division at the annual meeting of the Western States Communication Association

Publisher

Western States Communication Association

Publication Date

2-1-1997

Recommended Citation

Gass, R. H., & Seiter, J. S. (1997, February). On Defining Persuasion: A Contemporary Approach. “Top three paper” presented to the Communication Theory and Research Division at the annual meeting of the Western States Communication Association, Monterey, California.