Persuasion and Compliance Gaining

Authors

R. H. Gass
John S. Seiter, Utah State UniversityFollow

Document Type

Contribution to Book

Journal/Book Title/Conference

21st Century Communication: A Reference Handbook

Volume

1

Publisher

Sage Publications

Publication Date

2009

First Page

156

Last Page

164

Recommended Citation

Gass, R. H., & Seiter, J. S. (2009). Persuasion and Compliance Gaining. In W. F. Eadie (Ed.), 21st Century Communication: A Reference Handbook (Vol. 1, pp. 156-164). Los Angeles, CA: Sage Publications.