Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Authors

Jacquelyn A. Ottman
Edwin R. Stafford, Utah State UniversityFollow
Cathy Hartman, Utah State UniversityFollow

Document Type

Article

Volume

48

First Page

22

Last Page

36

Publication Date

2006

Recommended Citation

Ottman, Jacquelyn A., Edwin R. Stafford, and Cathy L. Hartman (2006), “Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products,” Environment, 48 (June), 22-36