Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty

Authors

Clay M. Voorhees, Michigan State UniversityFollow
Paul W. Fombelle, Northeastern UniversityFollow
Alexis M. Allen, University of Kentucky
Sterling A. Bone, Utah State UniversityFollow
Joel Aach

Document Type

Article

Journal/Book Title

MSI Reports

Publisher

Marketing Science Institute

First Page

14

Last Page

115

Location

Cambridge, MA

Publication Date

1-1-2014

Recommended Citation

Voorhees, Clay M.; Fombelle, Paul W.; Allen, Alexis M.; Bone, Sterling A.; and Aach, Joel, "Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty" (2014). Management Faculty Publications. Paper 304.
https://digitalcommons.usu.edu/manage_facpub/304