Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty

Authors

Alexis M. Allen, University of Kentucky
Sterling A. Bone, Utah State UniversityFollow
Paul W. Fombelle, Northeastern UniversityFollow
Clay M. Voorhees, Michigan State UniversityFollow

Document Type

Presentation

Journal/Book Title

Proceedings of the Winter Educators’ American Marketing Association Conference

Location

Las Vegas, NV

Publication Date

1-1-2013

Recommended Citation

Allen, Alexis M.; Bone, Sterling A.; Fombelle, Paul W.; and Voorhees, Clay M., "Managing Post-Purchase Moments of Truth: Leveraging Customer Feedback to Increase Loyalty" (2013). Management Faculty Publications. Paper 316.
https://digitalcommons.usu.edu/manage_facpub/316