A New Customer Typology for Adaptive Selling

Authors

Jeffrey S. Larson, Brigham Young UniversityFollow
Sterling A. Bone, Utah State UniversityFollow

Document Type

Presentation

Journal/Book Title

Proceedings of the Summer Educators’ American Marketing Association Conference

Location

Chicago, IL

Publication Date

1-1-2012

Recommended Citation

Larson, Jeffrey S. and Bone, Sterling A., "A New Customer Typology for Adaptive Selling" (2012). Management Faculty Publications. Paper 319.
https://digitalcommons.usu.edu/manage_facpub/319