Thumbs Up or Thumbs Down: How Do Responses to User-Generated Ideas in a Social Media Environment Influence Customer Advocacy and Repurchase Behaviors?
Document Type
Presentation
Journal/Book Title
Proceedings of the Frontiers in Service Conference
Location
Karlstad, Sweden
Publication Date
1-1-2010
Recommended Citation
Bone, Sterling A.; Fombelle, Paul W.; Colby, Charles L.; Woodall, Gina; and Lemon, Katherine N., "Thumbs Up or Thumbs Down: How Do Responses to User-Generated Ideas in a Social Media Environment Influence Customer Advocacy and Repurchase Behaviors?" (2010). Management Faculty Publications. Paper 332.
https://digitalcommons.usu.edu/manage_facpub/332
COinS
