Waking Up Service-Dominant Logic to the Voice of Production

Authors

Scott E. Sampson, Brigham Young UniversityFollow
Larry J. Menor, Ivey Business SchoolFollow
Sterling A. Bone, Utah State UniversityFollow

Document Type

Presentation

Journal/Book Title

Proceedings of the Frontiers in Service Conference

Location

Honolulu, HI

Publication Date

1-1-2009

Recommended Citation

Sampson, Scott E.; Menor, Larry J.; and Bone, Sterling A., "Waking Up Service-Dominant Logic to the Voice of Production" (2009). Management Faculty Publications. Paper 339.
https://digitalcommons.usu.edu/manage_facpub/339