The Power of a ‘Thank You’: The Influence of Customer Compliments on Customer Loyalty

Authors

Sterling A. Bone, Utah State UniversityFollow
Katherine N. Lemon, Boston CollegeFollow

Document Type

Presentation

Journal/Book Title

Proceedings of the Winter Educators’ American Marketing Association Conference

Location

Austin, TX

Publication Date

1-1-2008

Recommended Citation

Bone, Sterling A. and Lemon, Katherine N., "The Power of a ‘Thank You’: The Influence of Customer Compliments on Customer Loyalty" (2008). Management Faculty Publications. Paper 341.
https://digitalcommons.usu.edu/manage_facpub/341