Measuring Salesperson Orientation of Consumers

Authors

Jeffrey S. Larson, Brigham Young UniversityFollow
Sterling A. Bone, Utah State UniversityFollow

Document Type

Presentation

Journal/Book Title

North American Association of Consumer Research Conference

Location

San Francisco, CA

Publication Date

1-1-2008

Recommended Citation

Larson, Jeffrey S. and Bone, Sterling A., "Measuring Salesperson Orientation of Consumers" (2008). Management Faculty Publications. Paper 343.
https://digitalcommons.usu.edu/manage_facpub/343