Creating Post-Purchase Moments of Truth: Soliciting and Acknowledging Positive Customer Feedback

Authors

Sterling A. Bone, Utah State UniversityFollow

Document Type

Presentation

Location

Oklahoma State University

Publication Date

10-28-2016

Recommended Citation

Bone, Sterling A., "Creating Post-Purchase Moments of Truth: Soliciting and Acknowledging Positive Customer Feedback" (2016). Management Faculty Publications. Paper 346.
https://digitalcommons.usu.edu/manage_facpub/346