Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation

Authors

Edwin R. Stafford, Utah State UniversityFollow
Cathy Hartman, Utah State UniversityFollow

Document Type

Contribution to Book

Editor

K. Geen, P. Groenewegen, P.S. Hofman

Publisher

Kluwer Academic Publishers

First Page

107

Last Page

131

Publication Date

2001

Recommended Citation

Stafford, Edwin R. and Cathy L. Hartman (2001), “Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation,” in Ahead of the Curve: Cases of Innovation in Environmental Management, K. Green, P. Groenewegen, and P.S. Hofman, editors, Doredrecht: Kluwer Academic Publishers, 107-­‐131